July 29, 2018
  • Steven

Fine minds and fine wines

Bride Valley founder Steven recently joined a distinguished panel of experts in Champagne for the second FM4FW (aka. Fine Minds for Fine Wines) think-tank event.

Picture: Every attendee brought a bottle that had inspired them and many were very impressive, but the Bride Valley Blanc de Blancs 2014 was the first bottle to be emptied!

Bride Valley founder Steven recently joined a distinguished panel of experts in Champagne for the second FM4FW (aka. Fine Minds for Fine Wines) think-tank event.

The event brings together industry leaders to share ideas and forecast trends in the wine world. Steven shared a round table discussion with world champion sommelier Gerard Basset, and Eric Asimov of the New York Times, among others. Their focus was: ‘Listening to and answering the consumer. Are we really ready for a conversation?’

Steven said: ‘We had a lively debate on our round table with our main conclusions being: that more wine producers should tell their customers not only how their wine is made, but why, since this important distinction invites a more meaningful conversation with the consumer. We also felt that in future, a sense of accessibility would come to mean more to our customers than the old-fashioned exclusivity attached to so many wines. And finally, that a wine’s region and the story behind its producers is becoming far more important to a consumer than its appellation or classification.’

When the fine minds weren’t discussing the future of the industry, they managed to squeeze in some cellar visits in the Champagne region,  and to hear a number of talks from industry professionals. Steven said: ‘Bride Valley’s wines are made in the Champagne method so it is always rewarding to return to the region and to spend time among some of the world’s greatest producers.’

Posted by: Bride Valley